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How to Craft a Winning Digital Fundraising Plan (Partner Webinar)

Sept. 26, 2019, 3pm-4pm ET


This event is offered in partnership with Washington Nonprofits.

The online fundraising landscape is constantly evolving, from new ways to communicate and engage supporters to advances that make the donation process that much simpler. So much changes year to year, but one thing is certain: online giving is here to stay. Has your development shop fully embraced this new world?

This workshop-style online session will explore the essential elements of a digital fundraising plan, explaining how to create or update your existing plan and incorporate it into your annual giving strategy. Topics will include donation pages, tracking and metrics, social media, email, mobile, and more.

As Fundraising Consultant Lauren Collette walks through each aspect of an effective plan, attendees will assess their own efforts through a checklist. At the end of the session, attendees will complete an individual action plan, giving them immediate next steps for improving or starting their own digital fundraising plan.

Participants will leave this webinar able to:

  • Understand the essential elements of an effective digital fundraising plan 
  • Explain how digital fundraising can integrate with annual giving strategy 
  • Demonstrate how to apply session learnings to their own digital fundraising efforts

About the Presenter 
Lauren Collette, Campbell Company 
Lauren brings a Gen Y knack for online fundraising and brought more than five years of fundraising experience to consulting at Campbell Company.  She has learned the value of building relationships with supporters and connecting them to an organization's mission—the bedrock of fundraising—both in person and in the digital world.

Prior to consulting, Lauren was the Manager of Annual Giving at the Smithsonian's National Museum of American History. Lauren was responsible for giving below $25,000, launched its annual giving program, and managed online giving initiatives, including playing a role in planning the Museum's Kickstarter effort that raised over $300 million in 2016.

Cost + Registration
  • MANP Members Save 50%! 
  • $20 Members / $40 Non-members - Use Discount Code MANP at checkout
  • This online course will be recorded; the recording and all materials will be made available to all registered participants. Participants who are unable to attend the course will still have access to all the materials. 

Registration for this event is managed through our partner, Washington Nonprofits. Click here to register.

Questions? Email Tom Lang, Director of e-Learning at Washington Nonprofits, at tom@washingtonnonprofits.org

Location + Directions

Location: Your Desk! - Interactive Webinar
Address and Directions
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