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Generational Giving Strategies: Why are they important? (Partner Series)

May 18 + 25, 2021, 4pm-6:15pm EST

Description

This webinar series is offered in partnership with the Idaho Nonprofit Center.

Fundraising is about getting to know your donors' values, beliefs, and experiences. Knowing and understanding their generational tendencies (i.e. Matures, Baby Boomers, Generation X, Millennials, and Generation Z) is one way to help build stronger relationships.

Learn the characteristic differences between each generation and how to build upon those in your development and communications plan implementation. Develop your events to target audiences and segment your appeals to speak the language of your donors. For example, why send a direct mail piece to a Millennial, if they don't have a checkbook? We will talk about social media platforms too, and how to effectively boost your donor engagement.

Our world keeps changing and as nonprofit organizations we need to be nimble and continue to adjust our approach, staying true to the fundamental rule of fundraising: it's all about the people.

Learning outcomes:
  • Knowledge about each of the five generations and their tendencies to apply to your own donor data
  • Fundraising activities to address each generation in a targeted way
  • New ideas on how to engage your audience through different social media platforms, with a generational lens
  • Reasons why personalizing and segmenting your donor development and communications activities by generation will yield deeper relationships with your donors
Intended Audience
Development professionals, communication professionals, board, and volunteers

Series Schedule
Tuesday, May 18, 4pm-6:15pm EST
  • Session #1 will review the different generational categories (i.e. Matures, Baby Boomers, Generation X, Millennials, and Generation Z). We will look at the different characteristics between each generation and how to build upon those in your development and communications implementation plan. Develop your events to target audiences and segment your appeals to speak the language of your donors.
Tuesday, May 25, 4pm-6:15pm EST
  • Session #2 will focus on “old” and new ideas to engage your generational audiences through different mediums. There are traditional, tried, and true fundraising methods we can rely on and there are new and emerging strategies to complement the best practices, we will look at both. Personalization and segmentation will increase your fundraising success.
Event Details
This webinar series will be highly interactive. Participants are encouraged to have their cameras on and to actively participate in the chat, polls and breakout rooms. Both sessions will be recorded and registered participants will have access to those recordings and all course materials.

About the Presenter
Rebecca Zanatta brings more than 20 years of experience building and stewarding strategic donor partnerships and has worked with over 100+ clients in her nearly 10-year consulting career. She has served in high-level development roles for organizations like the Pacific Science Center and the Washington State University Foundation. Rebecca has a deep understanding of everything from the planning, building, and managing a diverse and successful major gift and capital campaign to implementing a realistic and focused strategic plan.

Rebecca graduated from Washington State University with a BA in organizational communication and holds a M.Ed. in higher education administration from the University of Idaho. She completed her Certificate in Fund Raising Management (CFRM) from the Indiana University School of Philanthropy.

Participating in community is an important value of Rebecca’s work. She is a past President of Northwest Development Officers Association (NDOA), now AFP – Advancement Northwest, the largest professional association of fundraisers in Washington State. Rebecca is Adjunct Faculty at Seattle University in the Master in Nonprofit Leadership program. She is a graduate of the Leadership Tomorrow program in Seattle, serves on the WSU Foundation and Alpha Phi Foundation Board of Trustees and is a sustaining member of the Junior League of Seattle.

Cost
  • MANP Members Save 50%
  • $20 MANP members / $40 Nonmembers
  • Enter code MEMember when registering for discount
Registration
  • Registration for this event is through the Idaho Nonprofit Center
  • Click here to register – don’t forget to enter discount code MEMember
Questions?
Please contact Garrett Kalt at the Idaho Nonprofit Center with questions about registration and/or webinar content at gkalt@idahononprofits.org.

Location + Directions

Location: Your Desk! - Interactive Webinar
Online
Address and Directions
Google Map

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