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Year-End is Closer Than You Think: Are You Ready To Maximize Your Appeal? (FULL)

Aug 22, 2018, 9am-3pm


This event is now full. To be put on the wait list, please email Learn@NonprofitMaine.org.

Nearly every nonprofit depends on the success of its year-end appeal. But too often those appeals are less effective than they should be. In this full-day summer session, presenters Kara Larson and Cathy Plourde of Powering Nonprofits will shine a light on best practices that can fundamentally change your appeal's outcomes. From collecting, using, and understanding your database to ensuring that your message, and its importance, is clear and compelling, this session can help you make the most of your year end.

Using real world examples, best practices from all over North America and the UK, participants will get the chance to do some hands-on work for your own organization and help you put together a plan of action for the next few months.

This full day training will be divided into two parts:

Part 1 - What Good is a List? Maximizing the Value of Your Database
Have you ever wondered if you get enough out of your investment in a database? Or if you're capturing the right information about your stakeholders? Do you have multiple caches of data on different stakeholders in different systems? Or is your database really just a list? Real life examples will be used to illustrate pitfalls and opportunities of different approaches to collecting, storing, and using data.

Part 1 will cover:
  • How to make strategic decisions about the information you collect;
  • How you ensure your information informs your business processes and future plans, and;
  • How to make the most of better understanding who uses your services or attends your events.
Part 2 - Who Are You Talking To? Getting the Right Message to the Right Audience

Ever wonder why your important message falls on deaf ears? Or wish people would just pay more attention to the importance of what you do? How we speak and write about our work is our primary tool of engaging others. And that engagement depends on our communication skills. In Part 2, participants will explore how to draft direct, emotive messages that impact, inform, and inspire people. Using actual examples of mission statements, fundraising appeals, newsletters, and digital communications, participants will take part in discussions around what works (and what doesn't) for various audiences and channels.

Who Should Attend:
Executive directors, staff involved with fundraising, marketing, volunteer management, direct outreach, or IT services at any nonprofit that depends on the support of, or directly serves, people.

About the Presenters:
Kara Larson has leadership experience in many medium and large nonprofits, and has worked as a consultant to dozensmore. She specializes in stakeholder engagement and investment, board and strategic capacity building, and business process assessment.

Kara has held senior staff positions at San Francisco Opera, University of North Carolina, and Birmingham Royal Ballet. Her previous consulting practice (Arts Knowledge, LLC) provided marketing and fundraising consulting to arts organizations across North America, including UCSB Arts & Lectures, the Capitol Center for the Arts, Pacific Opera Victoria, Annenberg Center for the Performing Arts, and UCLA Live.

Cathy Plourde specializes in program development and fundraising for the small nonprofit, with special emphasis oncommunity-centered and collaborative programs. Her 10 years as director of Add Verb took it from an idea to a thriving company touring seven plays on three continents.

Cathy was a founding board member of Boys to Men (Maine), and of the Pride Youth Theater Alliance, helping to set up governance, mission and strategy, and sustainable funding. Her work has helped to transform nonprofits as disparate as the University of New England’s Center for Excellence in Interprofessional Education, and the Maine Alliance for Arts Education.

Cost (includes breakfast + lunch) + Registration:
  • Members: $95
  • Non-members: $135
To register yourself: Use the link below. 
To register someone else or a group: Please email Learn@NonprofitMaine.org

Related Resources:
Visit the MANP Answer Center to find free articles, templates and other resources related to Resource + Fund Development.

Location + Directions

Location: Southern Maine Community College (SMCC)
2 Fort Rd, South Portland, ME 04106
Address and Directions
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